Saturday, February 18, 2012
I'll wear "small business owner" for a while and see how that feels. It's not that I don't understand the need for these names and labels. I do. I can't very well go around saying "I am a fine artist specializing in fiber sculpture, which is made by poking wool with a needle over and over, and further more I am branching into providing supplies, kits, and services in this field."
Small Business Owner
Thursday, February 16, 2012
Are you an Etsy seller? Here are some tips....
The 10 Commandments of Etsy
Stay Current - Shoppers are usually set on the chronological sort option. If you have not listed in a week your item might be as far back as the 10th page. Be sure to list something on a regular basis. If you do not have anything new to list than renew an existing listing.
Love your Shop like a baby – Your etsy shop needs to be nurtured. Shoppers can tell the difference between half heartedly listing stuff you have laying around and investing your energy into making a shop that expresses you and your art.
Have some Cohesion – Visually it is pleasing and inspires confidence in the buyer. It would be great if we all made and sold one thing - a plethora of perfected items from which the shopper could choose the perfect one. But we are all scatterbrained artists following the muses. At least photograph your items with the same background and be consistent in your style of description.
Use Great Photos! – Good photos are not good enough. Especially when you are selling something like jewelry and have 1000s of competitors. Etsy prides itself on being a visual feast. To be on the menu you have to go top shelf with your photography.
Provide something extra – Packaging, service, documentation, communication... customers want to be babied. If you treat a customer as if they are the sister you never knew you had, they will be your customer for life. Give them that something extra. Let them know that you appreciate that they spent their hard earned money on something you made.
Use all of your tags – you have 13 “tags,” key words to direct your customer to your product. Make sure to use all 13. These descriptive words can be subject, occasion, color, texture, feeling, season, use, etc.
Have a Banner - Your banner is the first thing people see when they visit your shop. It might be worth paying the $15 that other etsy sellers charge to design your banner.
Tell a Story - One of the reasons people shop on etsy is to support the little guy. You are honed in on a market that cares about the origin and artistry of a product. Give your shoppers more to go on; describe why you were inspired to make and item, what you personally love about it, an anecdote about how it came to be, etc. They love this stuff!
Believe in what you offer – There is a buyer for every product out there. Some may be more difficult to sell than others. If you love and believe in what you do than they will come.
Monday, February 13, 2012
2012 has brought into light many avenues for my felting career. I have spent the new year obsessing over how to navigate the avenues and bring them to fruition. I am on the precipice of change. I want to at least have a parachute before I jump.
Here is what is on my list:
Branding/naming my needle felted art and supplies
Moving my studio out of my home and into a nearby Mill
Unifying my logotype and developing brand recognition
Marketing kits and supplies
If I do all of this, when will I make the critters?! And when I do make them, what the heck will I call them?
Here are few names:
In the meantime here is a picture of a recent critter so that this post was not a complete waste of your time...