Thursday, February 16, 2012

This is for you Etsy Sellers

Are you an Etsy seller? Here are some tips....

The 10 Commandments of Etsy

Stay Current - Shoppers are usually set on the chronological sort option. If you have not listed in a week your item might be as far back as the 10th page. Be sure to list something on a regular basis. If you do not have anything new to list than renew an existing listing.

Love your Shop like a baby – Your etsy shop needs to be nurtured. Shoppers can tell the difference between half heartedly listing stuff you have laying around and investing your energy into making a shop that expresses you and your art.

Have some Cohesion – Visually it is pleasing and inspires confidence in the buyer. It would be great if we all made and sold one thing - a plethora of perfected items from which the shopper could choose the perfect one. But we are all scatterbrained artists following the muses. At least photograph your items with the same background and be consistent in your style of description.

Use Great Photos! – Good photos are not good enough. Especially when you are selling something like jewelry and have 1000s of competitors. Etsy prides itself on being a visual feast. To be on the menu you have to go top shelf with your photography.

Provide something extra – Packaging, service, documentation, communication... customers want to be babied. If you treat a customer as if they are the sister you never knew you had, they will be your customer for life. Give them that something extra. Let them know that you appreciate that they spent their hard earned money on something you made.

Use all of your tags – you have 13 “tags,” key words to direct your customer to your product. Make sure to use all 13. These descriptive words can be subject, occasion, color, texture, feeling, season, use, etc.

Have a Banner - Your banner is the first thing people see when they visit your shop. It might be worth paying the $15 that other etsy sellers charge to design your banner.

Tell a Story - One of the reasons people shop on etsy is to support the little guy. You are honed in on a market that cares about the origin and artistry of a product. Give your shoppers more to go on; describe why you were inspired to make and item, what you personally love about it, an anecdote about how it came to be, etc. They love this stuff!

Believe in what you offer – There is a buyer for every product out there. Some may be more difficult to sell than others. If you love and believe in what you do than they will come.

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